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More from `fox-orian

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group avatar #Razortongued
Strong Opinions, oh my!

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May 27, 2010
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:iconfox-orian:
Well, maybe not THE most overused -- but from what I see, it's pretty damn common -- and annoying.

Don't mean to be a hater here, but I've wanted to rant about this for a while and, well, damnit, I had to get it off my chest. Sorry if this is TOTALLY random to all you who watch me, hahaha, but I do some design freelance work, so I can't help but observe trends.

I mean, what does a logo like this really represent for a company? Complete obscure genericness? I like, (hell, LOVE,) simplicity and minimalism, but only when clever originality and innovation are implemented with it. [Take this logo for example: [link] -- pure genius, and nothing short. I understand that logos like this take a lot of time and development, weeks, even a month, but the strength of the concept is there through its development -- isn't it better to have fewer BETTER deigned logos than a crapload of cheaply designed ones?] However, this particular design method, to me, has become such a common sight, I can really only think of it being the current big design "fad" -- the kind of look EVERYONE wants until it gets completely worn and made obsolete. Web 2.0 design was made infamous by a FLOOD of "SpeechBubble" logos for just about everything imaginable, [seen here: [link] -- literally, the volume of them is shocking,] and I suppose this is what's replacing it. Just... not as iconic.

Don't mean to offend any designers out there who use this as a staple in their portfolio -- I just want you to think, though. Innovate more with your cleverness and cunning! Not make as many logos as you can with a shape you lazily made with the Pen tool. You're better than this! Note though, I'm not attacking this logo when used on a blank-slate website mockup full of Lorem Ipsum text blocks and "Insert Company Name Here" tags. Obviously on a mockup like that, you're going to want to be as generic as possible.




I can be completely wrong, though. This is only my opinion, and I could be missing something bigger about this than I thought. Comment your own thoughts below! [Keep it smart, though. Trollers get marked as spam and people looking to argue had better have reasons other than "you're wrong, you're not a designer, let's see you do better."]


Examples of use: Design award for this logo goes to: Insight Clothing [link]
With runner up Tuenti: [link]
and MacLife: [link]
Official first claim-to-fame usage goes to MS for Office: [link]
GREEN LOGO MADNESS!!! [link]


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Special note: Some of you have commented saying this needs to be a DD. In case any of you have ACTUALLY suggested it to an admin... NOTE TO DA ADMINS WHO MAY HAVE RECEIVED THIS AS A DD SUGGESTION: DO NOT FEATURE THIS. EVER. Seriously I'd much rather have a real artwork of mine featured as a DD rather than a rant I did on a whim one night because I was irritated.
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:iconmechanicaltoaster:
~MechanicalToaster May 5, 2012
He forgot to mention distorting
Reply
:iconenriquezb:
~enriquezb Apr 12, 2012
I find this a bit Ironic because its in your DA Portfolio.

--
Yah, pretty much! o_O
Reply
:icon57giggles:
~57giggles Mar 28, 2012
Haha :rofl: True.
Reply
:iconsilva018:
~silva018 Mar 25, 2012  Hobbyist Digital Artist
agree

--
True Beauty Lies In Things That Last Forever
Never Rotten or Fading and Becomes More
Beautiful Time after Time...
---------------------------------------
No matter how hard you try
Nothing beats the Original
Reply
:iconsparkwang:
Mood: Joy ~sparkwang Mar 17, 2012
Microsoft Office! lol
Reply
:iconjapanass:
~japanass Mar 8, 2012
you can show this to most of the "new" and "fresh" companys and they will cry.
the "we have a box with one, two or 3 rounded corners" logos are a part of the copy and paste society plus the fact most companies have no past and so they have no point to talk about that could be interesting for a logo.

the hard truth is =
rule number one: there is something!
rule number two: please let it look good so we do not need to explain it (because we have to explain what we do and why you have to pay so much money for it)
rule number tree: look cools as or nearly cool as

most clients are happy with the result of rule no.1 and 2 and so most art-directors are too and so you get a job. but the world needs fresh input; nice to see that art- and design interested people has started to understand "the problem" of uniform logos. hopefully this will change something.

i printed out your entry and have it as a poster on my wall!
Reply
:iconseraphim-saphael:
~seraphim-saphael Feb 29, 2012  Hobbyist Digital Artist
Hahaha xD
Reply
:iconemdeisngeratheart:
Mood: Love ~emdeisngeratheart Feb 25, 2012  New member Student Artist
This reminds me of a toothbrush brand and müller a german store (kinda like shoppers drugmart).
I swear, I have seen it as a logo for a vegie restaurant and a bubbletea shop.
It's going to take over the world.
Reply
:iconshynimoonstar:
Mood: Wow! ~ShyniMoonStar Feb 10, 2012  Hobbyist General Artist
OH MY Gawd I'm glad I saw this I thought I was just losing my screws thinking that so many logos seem....so... same!!!
Reply
:iconflumez:
~FLUMEZ Feb 10, 2012  Student Interface Designer
OH yes i love the last one! you a very good logo design! i may use something like this to my portfolio! thanks for the tutorial.
Reply
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