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May 27, 2010
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Annoying Logo Design by fox-orian Annoying Logo Design by fox-orian
Well, maybe not THE most overused -- but from what I see, it's pretty damn common -- and annoying.

Don't mean to be a hater here, but I've wanted to rant about this for a while and, well, damnit, I had to get it off my chest. Sorry if this is TOTALLY random to all you who watch me, hahaha, but I do some design freelance work, so I can't help but observe trends.

I mean, what does a logo like this really represent for a company? Complete obscure genericness? I like, (hell, LOVE,) simplicity and minimalism, but only when clever originality and innovation are implemented with it. [Take this logo for example: [link] -- pure genius, and nothing short. I understand that logos like this take a lot of time and development, weeks, even a month, but the strength of the concept is there through its development -- isn't it better to have fewer BETTER deigned logos than a crapload of cheaply designed ones?] However, this particular design method, to me, has become such a common sight, I can really only think of it being the current big design "fad" -- the kind of look EVERYONE wants until it gets completely worn and made obsolete. Web 2.0 design was made infamous by a FLOOD of "SpeechBubble" logos for just about everything imaginable, [seen here: [link] -- literally, the volume of them is shocking,] and I suppose this is what's replacing it. Just... not as iconic.

Don't mean to offend any designers out there who use this as a staple in their portfolio -- I just want you to think, though. Innovate more with your cleverness and cunning! Not make as many logos as you can with a shape you lazily made with the Pen tool. You're better than this! Note though, I'm not attacking this logo when used on a blank-slate website mockup full of Lorem Ipsum text blocks and "Insert Company Name Here" tags. Obviously on a mockup like that, you're going to want to be as generic as possible.




I can be completely wrong, though. This is only my opinion, and I could be missing something bigger about this than I thought. Comment your own thoughts below! [Keep it smart, though. Trollers get marked as spam and people looking to argue had better have reasons other than "you're wrong, you're not a designer, let's see you do better."]


Examples of use: Design award for this logo goes to: Insight Clothing [link]
With runner up Tuenti: [link]
and MacLife: [link]
Official first claim-to-fame usage goes to MS for Office: [link]
GREEN LOGO MADNESS!!! [link]


-------------------------------------------------------------------

Special note: Some of you have commented saying this needs to be a DD. In case any of you have ACTUALLY suggested it to an admin... NOTE TO DA ADMINS WHO MAY HAVE RECEIVED THIS AS A DD SUGGESTION: DO NOT FEATURE THIS. EVER. Seriously I'd much rather have a real artwork of mine featured as a DD rather than a rant I did on a whim one night because I was irritated.
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:iconmansy-graphics:
mansy-graphics Featured By Owner Jul 17, 2014  Professional Digital Artist
Nice work,
-
You can also find Free PSD Logo Templates renewed daily here: PSDFly.com
Reply
:iconbasement-aviator:
Basement-Aviator Featured By Owner Mar 23, 2014  Hobbyist Digital Artist
The not-rounded corner always annoys me.
Reply
:icontreydavidwood:
TreyDavidWood Featured By Owner Jan 23, 2014  Professional Interface Designer
Haha, glad you pointed that out!  Made me smile. 
Reply
:iconzeedurrani:
zeedurrani Featured By Owner Jul 10, 2013  Professional Digital Artist
This is pretty funny I gotta say!
Reply
:iconzakidu:
zakidu Featured By Owner Jun 10, 2013
recycled logos

I wonder if any of those recycle logo user sue the artist for giving them a recycle model
Reply
:iconcyrusselster:
cyrusselster Featured By Owner Sep 3, 2012  Professional Interface Designer
Well, yes it is quite annoying at times to find this logo almost everywhere but still you can use it in a unique way like use several colors with it or may be use different fonts and write it in a unique way.
Reply
:icondeveboo:
devEboo Featured By Owner Aug 19, 2012
Thank you for your thoughts. They are inciteful and provoking. Cheers.
Reply
:iconmechanicaltoaster:
MechanicalToaster Featured By Owner May 5, 2012
He forgot to mention distorting
Reply
:iconenriquezb:
enriquezb Featured By Owner Apr 12, 2012
I find this a bit Ironic because its in your DA Portfolio.
Reply
:icon57giggles:
57giggles Featured By Owner Mar 28, 2012  Student General Artist
Haha :rofl: True.
Reply
:iconsilva018:
silva018 Featured By Owner Mar 25, 2012  Hobbyist Digital Artist
agree
Reply
:iconsparkwang:
sparkwang Featured By Owner Mar 17, 2012
Microsoft Office! lol
Reply
:iconjapanass:
japanass Featured By Owner Mar 8, 2012
you can show this to most of the "new" and "fresh" companys and they will cry.
the "we have a box with one, two or 3 rounded corners" logos are a part of the copy and paste society plus the fact most companies have no past and so they have no point to talk about that could be interesting for a logo.

the hard truth is =
rule number one: there is something!
rule number two: please let it look good so we do not need to explain it (because we have to explain what we do and why you have to pay so much money for it)
rule number tree: look cools as or nearly cool as

most clients are happy with the result of rule no.1 and 2 and so most art-directors are too and so you get a job. but the world needs fresh input; nice to see that art- and design interested people has started to understand "the problem" of uniform logos. hopefully this will change something.

i printed out your entry and have it as a poster on my wall!
Reply
:iconseraphim-saphael:
seraphim-saphael Featured By Owner Feb 29, 2012  Hobbyist Digital Artist
Hahaha xD
Reply
:iconemdeisngeratheart:
emdeisngeratheart Featured By Owner Feb 25, 2012  Student Artist
This reminds me of a toothbrush brand and müller a german store (kinda like shoppers drugmart).
I swear, I have seen it as a logo for a vegie restaurant and a bubbletea shop.
It's going to take over the world.
Reply
:iconshynimoonstar:
ShyniMoonStar Featured By Owner Feb 10, 2012  Hobbyist General Artist
OH MY Gawd I'm glad I saw this I thought I was just losing my screws thinking that so many logos seem....so... same!!!
Reply
:iconflumez:
FLUMEZ Featured By Owner Feb 10, 2012  Student Interface Designer
OH yes i love the last one! you a very good logo design! i may use something like this to my portfolio! thanks for the tutorial.
Reply
:iconkamui85:
Kamui85 Featured By Owner Jan 20, 2012
I think [link] also help a lot in the beggining of popularizing this kind of logo, thou their use was very good implemented as each leaf thingy represented each island and was used as a map.
Reply
:icondavidfstewart:
davidfstewart Featured By Owner Jan 3, 2012   Interface Designer
Understood. Borrowing is part of any designer's tool bag but obvious copying and overuse of an idea is not good. I have noticed this particular design rut as well.
Reply
:icontv16bit:
tv16bit Featured By Owner Dec 13, 2011  Hobbyist General Artist
i like you.... :)
Reply
:iconpixels-n-pain:
Pixels-N-Pain Featured By Owner Nov 27, 2011
It could be that all of these company logos look alike because they are owned by the same Demonic corporation. Plotting to take over the world through mediocrity.......It also could be that I forgot to take my Prozac.
Reply
:iconvendetti:
Vendetti Featured By Owner Oct 19, 2011  Hobbyist General Artist
brilliant humour
Reply
:iconjehrico:
Jehrico Featured By Owner Oct 11, 2011
lol that logo looks like the one the Good Morning telveios show in new zealand uses XD
Reply
:iconladyelfie2000:
LadyElfie2000 Featured By Owner Sep 10, 2011  Hobbyist General Artist
Oh shnaps!!! The word bubbles really ARE everywhere! Creepy!!!! And then that spartan golfing one is kick@$$!!! At first I was like...ooookkk it's a guy golfing, but this dude on DA said it was genius, so there must be more to it, and then THERE IT WAS! I WAS LIKE WHOAH!!! THAT IS FREAKIN' AWESOME!!!
Reply
:iconrlharris9337:
rlharris9337 Featured By Owner Aug 26, 2011  Student Interface Designer
Its almost like the comic sans (font) of logo design.
Reply
:iconjon1d:
jon1d Featured By Owner Aug 24, 2011
although I completely agree with you that are a lot of clichés out there I still find it funny how you used a font type to compliment the "logo" in discussion ... unless you meant to do that which confuses the matter more.

do you lot remember the Photoshop flare effect ... ahhh those were the days ^^
Reply
:iconjtseng:
JTseng Featured By Owner Aug 8, 2011
You are sooo right
Reply
:iconfireflashx32:
FireFlashX32 Featured By Owner Aug 3, 2011  Hobbyist Digital Artist
Where's the like button :D?

It's totally true how every logo is the same or atleast, based off the same concept.
It's truely rediculous how logo's which aren't based off that concept are mostly rejected while it is a way of self expression. A logo resembles you, not a trend. So make your own logo.
Reply
:iconfox-orian:
fox-orian Featured By Owner Aug 3, 2011  Professional Digital Artist
On DA, likes are known as Favs! XDD

And yeah, concur.
Reply
:iconfireflashx32:
FireFlashX32 Featured By Owner Aug 3, 2011  Hobbyist Digital Artist
It was a joke tbh, but yeah faved it.
(I think? XD)
Reply
:iconsolitare-deuce:
solitare-deuce Featured By Owner Jul 23, 2011
Well said, well said! Rah!
Reply
:iconkyurii:
Kyurii Featured By Owner Jul 17, 2011
I don't understand why every logo has to be a work of art and can't just use trendy shapes that look nice. I don't mean to say that all logos are created equal (most of the speech bubble ones that were linked fall pretty low on the totem pole for me), but I don't really see what's so wrong with them that people should actually be upset about it. speech bubbles represent communication, which social networking is definitely related to.
following trends is pretty much on the same level as going out of one's way to make a big deal about hating trends, in my opinion...I just don't see what's so horribly wrong with it.

still, I love really clever and well thought out logos like that golf club one that was linked. it's hard for me to imagine how someone could achieve something like that.
Reply
:iconfox-orian:
fox-orian Featured By Owner Jul 18, 2011  Professional Digital Artist
What this rant came down to was a little criticism on being creatively proactive. While it's true that trends come and go, and represent particular leading developments of the period, I don't think that should be an excuse to just ride the bandwagon and stop doing your own thinking. It's not about trying to be nonconformist to the current popular thing -- (a designer hipster if you will) -- it's about the art of it. It's about thinking about the problem and presentation of whatever it is you're doing and choosing what best represents it. The logo I rant about in this is only one example of this problem out there. This logo is common with tech/web-based start-ups, especially, because it's comsidered a "fresh modern" design. Fresh? Sure is! Substance-less? Definitely! Long-lasting? Nope!
Not every start-up out there is going to have the creative firepower to create a work-of-art logo for their company, but I think they can still produce something simple yet effective without resorting to the "ME TOO ME TOO!!!" attitude. A lot of time, the power of simply using straight-up typography is overlooked for a more useless flashy graphic. A graphic logo as generic as the one seen here will lose its appeal as the trend dies out -- the definition of a fad. A typographic logo, though, will likely not --- or it will last far longer, in the least. Look how many companies use Helvetica in its logo to this day, and all of them still manage to retain an amazing individuality from each other? The Facebook logo was something that was developed as a temporary placeholder back when the site was young, now just it's letter "f" is recognizable world-wide. It didn't take them much to develop that logo, and it's a pretty damn strong one considering it doesn't have any flashy graphics to go along with it.

Well, that's slightly getting off-topic --- but still, people should be more aggressive in their creative endeavors to show how they can stand out -- not blend into the noise. ... is basically what I'm getting all at here.
Reply
:iconkouri-n:
Kouri-n Featured By Owner Jul 3, 2011  Hobbyist General Artist
so f-ing true
Reply
:icontomorgel:
tomorgel Featured By Owner Jun 9, 2011  Professional Digital Artist
All I can say...

[link]

Yes. You're right.
*g*
Reply
:iconindepthsofsilence:
indepthsofsilence Featured By Owner Apr 30, 2011
more! :D
Reply
:iconmossmaskxrainwhisker:
Wow. I agree completely. I can't add to much more because I think I'd just make myself sound silly, but goodness that must get annoying x.x
I suppose it's sort of like the equivilent of everyone putting up recolours of the same scene, for me.
Reply
:iconwhen-doves-cry:
When-Doves-Cry Featured By Owner Apr 25, 2011  Hobbyist Artisan Crafter
Now that you've pointed it out, it really is everywhere!
Reply
:iconalvesfernanda:
alvesfernanda Featured By Owner Apr 12, 2011  Professional Interface Designer
this is so true!
Reply
:iconcianide-bs:
Cianide-bs Featured By Owner Apr 8, 2011   Interface Designer
lol
Reply
:iconlokixkrit:
LokixKrit Featured By Owner Apr 6, 2011
Haha, I know I'm late to the party but this is hilarious. Kind of the same way I feel about how overused Birth of a Hero font has become. I commend you, Sir.
Reply
:iconkreebby:
kreebby Featured By Owner Apr 5, 2011
I'm not even a designer and I agree.

I don't even like them, but it's almost impossible to find icons that don't use it these days. I don't want every single one of my computer icons to look the same.
Reply
:iconmsraggamuffin:
MsRaggaMuffin Featured By Owner Apr 4, 2011  Student Digital Artist
I like the fonts that you used! Where did you get them?
Reply
:iconabdurr:
abdurr Featured By Owner Mar 31, 2011  Professional Interface Designer
LOL. May I print this and frame it on my office?
Reply
:iconhixomdido:
Hixomdido Featured By Owner Mar 19, 2011  Hobbyist Digital Artist
Green logo madness :iconcraponacrackerplz: Oh, my......
Reply
:iconhecatonchires-00:
Hecatonchires-00 Featured By Owner Mar 18, 2011
Q Q
Reply
:iconvenomousblaze:
VenomousBlaze Featured By Owner Mar 10, 2011  Hobbyist Digital Artist
I LOL'd so hard that I choked...and I had to get my friend to perform backslaps...

But yeah. It's true. The most annoying logo design is truly annoying.
Reply
:iconintegraphixinc:
IntegraphixInc Featured By Owner Feb 25, 2011   Interface Designer
Yes it is the most common - it's also the most ASKED for by our clients. It's incredibly overdone and we generally try to turn people away from it. Sorry it pissed you off so much.
Reply
:iconsynzation:
Synzation Featured By Owner Feb 11, 2011  Hobbyist General Artist
lol a very nice one and good point you bring it up :D
Reply
:iconcyanidemarshmallow:
CyanideMarshmallow Featured By Owner Feb 7, 2011
the "RIPPING A PLANET IN HALF" bit made my day. XD
Reply
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